What’s a BRAND?

For starters, it's more than a logo. Much more.

At its core, a brand is the overall perception and relationship people have with your company: it's their gut feeling about your product, service or organization.

This feeling is formed through all sorts of little experiences, from seeing your visual identity (which yes, includes your logo) to hearing your tone of voice on social media...even the paint colors and level of lighting in your brick-and-mortar store. Our job is to craft a palette of touching points that result in a positive feeling for them. This is accomplished through: 

  1. Focus

  2. A clear message & voice

  3. Consistency

We take an integrative and multidisciplinary approach to telling the whole story of your brand, ensuring a consistent and compelling message that resonates with the audience you want to reach.

 

"The details are not the details. They make the design."

Charles Eames

 
 
 

Who is your AUDIENCE?

It's impossible to sell your product or service to every single person out there. If you try, chances are your message will end up so bland and watered down that no one will be interested in it. Narrowing your reach to a certain target audience sets the table for an effective brand to be realized because it enables you to be focused and consistent. This consistency re-affirms to your audience who you are, what you do, and how they can participate in your story. 

 

"The moment you speak to the world, you speak to no one."

Jonathan Fields

 
 

What makes you UNIQUE?

If one of the keys to successful branding is about focus (and trust us, it is) then your approach always needs to take into consideration the things that make you unique, different or even weird…because weird can be good, especially to your target audience. So it's worth asking yourself:

  • What sets you apart from your competition?

  • What makes you uniquely valuable to your customers?

  • What drives you or inspires you to do what you're doing?

The answers to these questions will inform the message and elements of your brand’s persona. If you're not sure about the answers to these questions, we can help bring these answers to light and develop a solid foundation from which to begin crafting your brand's unique qualities.

 

"I have never listened to anyone who criticized my taste in space travel, sideshows or gorillas. When this occurs, I pack up my dinosaurs and leave the room."

Ray Bradbury